Drake V. Hudson known to his audience as your Rich Auntie is a Chicago-based luxury lifestyle
creator and tech founder. His world is built on ritual: the arrival, the reset, the wine-down, the
kitchen everyday moments treated with intention and restraint. The aesthetic is polished, but the
message is practical: carry yourself with confidence, speak plainly, and move through rooms
without negotiating your worth.

Before stepping fully into content, Drake built his career inside Deloitte in Quality Assurance and Analytics. That training shows up in the work: structured storytelling, repeatable routines, and a disciplined approach to building a brand that lasts. He grew an audience while still in corporate, then transitioned full-time with the same clarity that made him effective on the inside systems, standards, and consistency.

Today, Drake partners with brands across beauty, skincare, fragrance, fashion, wellness, and modern hospitality delivering premium visuals with a direct voice that converts. Recent collaborations include Obagi Medical, Thayer’s, and Dunkin’. He is also the founder of HYRD Technologies Inc., a career platform built to help people move with structure and momentum.Drake’s presence is calm and unmistakable. He doesn’t chase relatability; he sets the tone and the right audience follows.