Fatou Fall is a Virginia-based beauty and fashion content creator. She initially launched her digital platform while on maternity leave from her tech job by taking her audience along the journey of dressing more modestly and learning to perfect her makeup skills.Her warm personality and openness along the way have cultivated a close-knit community of folks who look to her for modest fashion inspiration. As a lover of beauty and a self-proclaimed "makeup beginner", she also serves as a source of relatability by providing beauty tips from the perspective of a beginner.