Joe is based between New York and Vancouver, and the founder of ethical coffee brand- Cowdog Coffee and DEW Matcha. With an affinity for fashion and beauty, his impeccable style and eye for detail shine through in both his personal and professional pursuits.

As a voice within the AAPI and queer communities, Joe blends lifestyle, beauty, and entrepreneurial storytelling to create meaningful connections with his audience. Currently a member of Team Samsung, Joe is also diving deeper into the beauty space.