Malik is a multi-hyphenate Gen Z creator who curates lifestyle content that challenges people to be themselves. He chooses to use his platform to be vulnerable about fashion, skincare, and, most importantly, mental health, building a strong and supportive community in the process.

Malik’s followers look forward to his weekly Facetime calls and entertaining story times that have people laughing, crying, and everything in between. This has led to a large community of loyal followers who will engage with any campaign Malik posts, no matter the vertical.