Sasha Exeter is a Toronto-based creator, entrepreneur, product developer, and designer, and currently serves as Acting Editor-in-Chief of S/ Magazine. A former elite athlete who left a high-level corporate career to build her own brand, Sasha has become one of Canada’s most established and influential voices across fashion, beauty, wellness, and lifestyle.

Known for bringing honesty, intention and lived experience to everything she does, Sasha has built a deeply engaged community by encouraging people to create meaningful change in their lives—from how they move and care for their bodies to how they approach confidence, personal style and well-being. Her background in high-performance sport, combined with years of experience in the wellness space, informs a perspective rooted in discipline, resilience and the belief that taking care of yourself extends far beyond fitness.

Throughout her career, Sasha has expanded her work well beyond content creation, becoming a sought-after creative collaborator for leading global brands. She has co-designed products and collections with Tetley Tea, Joe Fresh Active, Indigo, Ela Handbags and Blume, while cultivating long-standing partnerships with brands including Caudalie, Tiffany & Co., Visa, Gucci, Michael Kors, Ray-Ban Meta and BMW. Her work has produced award-winning campaigns and collaborations that reflect her commitment to thoughtful storytelling, creativity, and genuine connection.

Now, through her editorial work at S/ Magazine, Sasha continues to evolve her creative voice, bringing her perspective and experience to fashion, culture, beauty and storytelling in a new capacity. Whether developing products, shaping editorial stories, or collaborating with brands, she remains committed to using her platform to inspire others while staying grounded in the credo that has long guided her: “You don’t have to have it all to be good enough.”